The Season's Best Reads For Work-Life Advice Represent a Broad View
The Wall Street Journal  12/19/2001
by Sue Shellenbarger
It has been a tough year to be an author on work-life topics. Recession and terrorist attacks so sharply altered the nation's priorities that books that seemed fresh in January were out-of-touch by year end. However, there are still some gems can still be found on bookstore shelves. One of Shellenbarger's favorites is "Loyalty Rules: How Today's Leaders Build Lasting Relationships", Frederick Reichheld of Bain & Company. His central principle: Business is built on relationships with customers, employees and others. Fortifying those bonds, through principled leadership and decent treatment of people, is a good way to boost profit -- and improve workplace quality.
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November 2001

Best Business Books of 2001
Soundview - Executive Book Summaries 11/1/2001
"Loyalty Rules!" by Frederick Reichheld and "Profit From the Core" by Chris Zook and James Allen have been chosen by Soundview's editors from among the over 1200 business books published each year.


October 2001

Top 10 business books
Dallas Morning News 10/14/2001
Loyalty Rules!, by Frederick F. Reichheld, Harvard Business School Press, is ranked number 3 of the best-selling business books for September, as compiled by 800-CEO-READ.


September 2001

Welch, Brockovich share stage
The Globe and Mail  9/26/2001
The fall business book season was scheduled to kick off in Manhattan at 11:00 a.m. on Sept. 11 -- two hours and 15 minutes after the first hijacked airliner slammed into the World Trade Center. Frederick Reichheld, a long-time Bain consultant, preaches one main principle -- loyalty -- and earlier this month followed up his insightful The Loyalty Effect with Loyalty Rules! (Harvard Business School), which provides practical advice on building lasting relationships with customers, employees, suppliers, and investors.

Careers Books
The Associated Press  9/24/2001
"Loyalty Rules!: How Today's Leaders Build Lasting Relationships" (Harvard Business School Press, $27.50 hardcover), by Frederick Reichheld, is another take on staffing, and how to stop what he calls "revolving-door defections." According to Reichheld, Bain & Company consultant, corporate America just doesn't get it: employee loyalty is crucial to economic success.

Business Trends: Layoffs Have Created Room To Move Up
The Salt Lake City Tribune 9/23/2001
by Lisa Carricaburu
According to a recent telephone survey of 628 men and women who are employed full time and earn more than $50,000, employee loyalty is running high. But one expert on employee loyalty - Bain's Fred Reichheld, is skeptical of the results.

Value loyalty highly, firms told
National Post 9/19/2001
by Sherwood Ross
In his just published Loyalty Rules!, Mr. Reichheld writes, "Building loyalty has in fact become the acid test of leadership," but "fewer than half of all employees now consider their employer to be worthy of loyalty." Only 45% of them agreed with the statement, "I believe my organization deserves my loyalty." Mr. Reichheld's findings were based on a survey he made this year of more than 2,000 American and Canadian employees and managers.

Loyalty Rules!: How Today's Leaders Build Lasting Relationships | CIO Review
CIO Insight 9/10/2001
Fred Reichheld follows up his best seller The Loyalty Effect by applying his theories to the digital arena. He claims that the lack of customer and employee loyalty among Internet companies is a result of poor leadership and suggests six ways managers can build loyalty.

Loyalty Rules!: How Today's Leaders Build Lasting Relationships: Recommended Reading
The CEO Refresher 9/10/2001
by Frederick F. Reichheld has a followup to his 1996 bestseller, The Loyalty Effect
Frederick F. Reichheld has a followup to his 1996 bestseller, The Loyalty Effect, moving from theory to practice, using vivid stories from a wide range of top companies to illustrate how successful leaders create networks of mutually beneficial, trust-inspiring partnerships between customers, employees, suppliers, and investors.
Go to The CEO Refresher 

eCustomerServiceWorld.com new books - Loyalty Rules! review
eCustomerServiceWorld.com 9/9/2001
In this provocative and practical new book, Fred Reichheld argues that it isn't new market forces or the proliferation of the Internet that makes loyalty so elusive in today's volatile business environment - it's faulty leadership.
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